Terex Supply Leading Hire Company A-Plant Machines With Factory Fitted CESAR System – An Industry First

Terex are the first construction equipment manufacturer to provide customers with the Datatag CESAR system as a factory fit on construction machinery, with leading UK rental company A-Plant taking the first machines. Not only is this a first for Terex, it is also a major first for A-Plant as they are the first rental company in the industry to specify these as factory fit. These are also the first CESAR systems in the field, however many more are expected to follow suit. The Terex machines to be fitted with CESAR are site dumpers and tandem rollers.

The CESAR system was introduced by Datatag at the behest of the Plant Theft Action Group (PTAG) and in conjunction with the major industry bodies in response to the high levels of plant and low recovery rates in the UK. 

The CESAR system uses state of the art Datatag identification technology such as unique miniature electronic transponders or tags, highly visible tamper evident triangular identification plates combined with cutting edge microscopic and forensic security technology i.e. Datatag DNA and Datadots® plus there is an optional Satellite Tracking Technology (iTrack) to ensure a high level of plant theft recovery if required.

Robert Kelly, Procurement Director of A-Plant said: “We are the only major rental company that is doubling up with both Tracker and CESAR, and by doing so we are offering the highest level of security to our customers.  A-Plant has already ordered over 1000 machines this year – including site dumpers, rollers, mini excavators, compressors and telehandlers – all with Tracker fitted, and by also having the CESAR system fitted to these machines, it further demonstrates our commitment to reducing plant theft and achieving total customer satisfaction”.

Tim Soar, Sales & Marketing Director of Terex Construction Coventry said: “This is a very important move for Terex, as the ability to fit this within the factory further demonstrates our commitment to our customers needs, and shows how Terex can work with a major customer such as A-Plant and help them offer a better service to their own customers.  We are delighted to be the first in the industry to have fitted CESAR within the factory, and we expect more of our customers to specify this over time in order to meet the criteria set down by the London Olympic Committee enabling them to work in the London area.  This latest order from A-Plant is part of the significant ongoing £5.8m order from A-Plant for Terex equipment.”

Kevin Howells, Managing Director of Datatag said:  "With approximately 80% of all Plant & Machinery sales placed in the UK by rental and hire companies it is vital that this sector supports the new registration scheme and we are extremely pleased that A-Plant not only recognise the importance of the CESAR scheme but have now taken the positive decision to insist that all of their new equipment is protected and registered first" Howells commented further " Terex have clearly demonstrated their support and flexibility to their customers and the registration scheme by incorporating CESAR on the production line within a short time frame and will also offer CESAR to other customers soon"

Contact Information
Adrian Hyde, Marketing Manager
Terex Construction Coventry
ProLogis Park, Coventry, CV6 4BX
UK Tel: 0044 (0)2476 339452
Email: adrian.hyde@terexce.com

About Terex
Terex Corporation is a diversified global manufacturer with 2006 net sales of $7.6 billion. Terex operates in five business segments: Terex Aerial Work Platforms, Terex Construction, Terex Cranes, Terex Materials Processing & Mining, and Terex Roadbuilding, Utility Products and Other. Terex manufactures a broad range of equipment for use in various industries, including the construction, infrastructure, quarrying, mining, shipping, transportation, refining, and utility industries. Terex offers a complete line of financial products and services to assist in the acquisition of Terex equipment through Terex Financial Services. More information on Terex can be found at www.terex.com.

About Terex Construction Coventry
Terex Construction Coventry is a company within the Terex Construction Division, and manufactures a wide range of compact construction equipment including backhoe loaders, compaction rollers, and the UK’s leading brand of site dumpers.  Terex Coventry is also responsible for the UK distribution of other Terex group products, including mini/midi excavators, compact loading shovels, telescopic handlers and small wheeled excavators. More information on Terex Coventry can be found at www.terexce.com.

About Datatag
Datatag is Europe's market leading anti theft and asset management security system provider with over half a million customers in the UK alone. Datatag is accredited to the highest of standards and is approved by ACPO and the Home Office under the "Secured by Design" scheme. Although Datatag has been protecting Plant & Machinery since 1993 they are also the market leaders of anti theft systems with the following markets: Motorcycles, Scooters, Horse Box trailers, Quads or ATV's, Marine and Powered Water Craft ("Jet Ski's"), Cycles, Laptops and even Gas Boilers. Datatag have invested heavily and have provided free of charge approximately 3,000 hand held scanners to all UK Police forces backed by a 24/7 call centre and recently after an extensive tender process were chosen as the system supplier and data handler for the new National Plant & Machinery Registration scheme called CESAR backed by the CEA. For further information contact 01932 358100 or visit www.datatag.co.uk

About A-Plant
A-Plant, which has over 200 depots across Britain and more than 2,500 employees, offers a vast range of Plant, Tools and Specialist Equipment to hire – from large plant such as Dumpers, Excavators and Telehandlers, to smaller equipment including Air Tools, Gardening Equipment and Lifting and Safety Equipment, as well as Specialist Equipment including Powered Access Machines, Accommodation Units and Rail Equipment.  A-Plant, part of FTSE-250 company Ashtead Group plc, has over 30,000 customers in the construction, civil engineering, industrial and DIY markets.